AI Insights · Timothy · January 2021
UK's Top Android City Building Games Q4 2020 Performance Recap
A look at the Q4 2020 performance of top city-building games on Android in the UK, showcasing trends in downloads, revenue, and active users. Insights provided by Sensor Tower.
As 2020 came to a close, the city-building genre remained a favorite among mobile gamers in the United Kingdom. Sensor Tower's data gives us a glimpse into how top titles fared during the fourth quarter on the Android platform.
ELECTRONIC ARTS' classic, SimCity BuildIt, showed a steady increase in revenue, with a notable rise from approximately $17K to $26K over the quarter. Weekly downloads saw a peak of 4K in early November but gradually dipped to around 3K by the year's end. Active users hovered around the mid-40K range, reaching a high of over 51K in early November.
Another ELECTRONIC ARTS title, The Simpsons™: Tapped Out, had a more erratic revenue pattern, spiking to an impressive $50K in mid-November. Downloads remained fairly consistent with a slight uptick in December, averaging around 1.8K-2.3K per week. The game maintained a strong active user base, starting at 60K and ending the quarter with approximately 54K.
Trailer Park Boys: Greasy Money, by Canada's East Side Games Studio, also experienced revenue fluctuations, ending the quarter with a notable increase to over $14K. The game's download numbers saw a significant jump in late November, with weekly active users reflecting a similar trend, peaking at 5.5K before ending the quarter at around 4.4K.
Game Insight's The Tribez: Build a Village from Russia presented a mixed revenue trend, with a high point of $7.2K in mid-December. The game saw zero downloads for two weeks in December, but active users remained above 1K, reaching over 1.2K by the end of December.
Lastly, Social Quantum Ltd's Megapolis: City Building Sim, another Russian publisher's offering, showed a steady increase in revenue during the quarter, with a peak at nearly $3.8K. Downloads saw a significant rise towards the end of December, reaching 1.8K, and active users climbed to over 3.2K, indicating a strong finish for the year.
For more detailed insights and data, Sensor Tower provides a comprehensive analysis of the mobile app market, including specific metrics and trends for city-building games and other categories.